Reading Time: 5 MinuteCommercial aviation is a game of margins. Airlines operate in a cost environment where even fractional efficiency gains matter. Among all operational expenses, fuel remains one of the most volatile and decisive. That is why aerodynamic efficiency is not just an engineering concern it is a strategic priority. Every aircraft moving through the air generates…
Reading Time: 4 MinuteIn the world of aviation, safety, timeliness, and accuracy of information are non-negotiable. One of the key tools used to disseminate time-sensitive information is the NOTAM (Notice to Air Missions). Traditionally, NOTAMs have been textual, manually interpreted messages that pilots and aviation stakeholders use to stay updated on changes in airspace, runway availability, hazards, and…
Reading Time: 3 MinuteThe aviation industry is in the midst of a profound transformation. “Sustainability” and “net-zero emissions” are no longer buzzwords but the core objectives shaping the sector’s future. Global bodies like the International Civil Aviation Organization (ICAO) are coordinating this effort, paving the way for innovative solutions to slash greenhouse gas emissions. But what does this…
Reading Time: 3 MinuteEditor: İnci Polat | Publisher: Springer Nature | 2025 Today’s passengers are looking for more than just transportation from point A to point B—they seek meaningful, personalized, and seamless experiences throughout their journey. This expectation is reshaping aviation into a multi-layered service ecosystem. Reflecting this shift, the book examines this transformation through both conceptual analysis…
Reading Time: 4 MinuteLadies and gentlemen, dear children, this is your captain speaking. Or is it? This familiar announcement may soon be a nostalgic echo from a bygone era of aviation. With the advent of automatic taxiing and take-off capabilities poised to join existing automatic landing systems, we are on the cusp of a revolutionary chapter in air…
Reading Time: 5 MinuteHave you ever noticed that food tastes different on a plane than it does on the ground? It’s not just your imagination; it’s a fascinating part of the in-flight experience that airlines are increasingly investing in. Today, air travel isn’t just about getting from point A to B. It’s about creating a memorable, multi-sensory journey….
Reading Time: 3 MinuteEditor: Mahmut Bakır | Publisher: IGI Global | 2025 As the aviation industry faces growing pressure to operate sustainably, a new academic volume provides a much-needed roadmap for marketing professionals navigating this complex landscape. Edited by Dr. Mahmut Bakır, a faculty member at Samsun University with expertise in airline business, service marketing, and consumer behavior,…
Reading Time: 3 MinuteThe traditional airport experience has long been associated with long lines, passport checks, and the repeated presentation of travel documents. But that reality is quickly evolving. In next-generation airports, passengers can now travel using only their faces, without ever having to show a physical ID. At the heart of this transformation lies biometric technology. Yet,…
Reading Time: 5 MinuteIn today’s hyper-competitive aviation industry, the answers lie not just in what passengers say, but in what their brains reveal. This is where neuromarketing steps in a cutting-edge approach that uncovers the hidden drivers of behavior by examining the subconscious aspects of thought. Neuromarketing, an interdisciplinary field combining neuroscience, cognitive psychology, and behavioral economics, offers…
Reading Time: 6 MinuteInsights from Practical Applications and Future Directions The airline industry is undergoing a significant transformation. For decades, this complex and highly coordinated system relied on human expertise and manual processes. Today, however, it’s entering a new chapter one shaped by smart technologies that improve efficiency, reduce costs, and enhance the overall travel experience. From flight…
