Reading Time: 5 MinuteHave you ever noticed that food tastes different on a plane than it does on the ground? It’s not just your imagination; it’s a fascinating part of the in-flight experience that airlines are increasingly investing in. Today, air travel isn’t just about getting from point A to B. It’s about creating a memorable, multi-sensory journey….
Reading Time: 3 MinuteAs the aviation industry faces growing pressure to operate sustainably, a new academic volume provides a much-needed roadmap for marketing professionals navigating this complex landscape. Edited by Dr. Mahmut Bakır, a faculty member at Samsun University with expertise in airline business, service marketing, and consumer behavior, Sustainable Marketing Practices in the Aviation Industry offers timely…
Reading Time: 3 MinuteThe traditional airport experience has long been associated with long lines, passport checks, and the repeated presentation of travel documents. But that reality is quickly evolving. In next-generation airports, passengers can now travel using only their faces, without ever having to show a physical ID. At the heart of this transformation lies biometric technology. Yet,…
Reading Time: 5 MinuteIn today’s hyper-competitive aviation industry, the answers lie not just in what passengers say, but in what their brains reveal. This is where neuromarketing steps in a cutting-edge approach that uncovers the hidden drivers of behavior by examining the subconscious aspects of thought. Neuromarketing, an interdisciplinary field combining neuroscience, cognitive psychology, and behavioral economics, offers…
Reading Time: 6 MinuteInsights from Practical Applications and Future Directions The airline industry is undergoing a significant transformation. For decades, this complex and highly coordinated system relied on human expertise and manual processes. Today, however, it’s entering a new chapter one shaped by smart technologies that improve efficiency, reduce costs, and enhance the overall travel experience. From flight…
Reading Time: 5 MinuteThe global agenda is being transformed by climate change, making sustainability more than a buzzword. There has been pressure on the aviation industry to innovate and operate more sustainably due to its carbon-intensive footprint. It is often overlooked, but airports play a crucial role in this transformation, often underappreciated. Beyond their basic function as hubs…
Reading Time: 5 MinuteNavigating an airport can often feel like a journey into the future, with sleek designs, advanced security screening, and global connectivity. Increasingly, that future includes a new cast of characters: service robots. Robots are becoming an increasingly common sight in terminals worldwide, from cleaning floors to delivering food and even performing security checks. This isn’t…
Reading Time: 4 MinuteDigital twin technology provides a virtual representation of an airport’s physical assets and processes, enabling real-time monitoring and simulation of complex operations. A digital twin can be broadly defined as a digital counterpart of a physical object or system. In the context of Industry 4.0, this approach allows airports to integrate data from sensors, aircraft,…
Reading Time: 4 MinuteTraditional passport checks, long queues, the rush to find your boarding pass… All of these are gradually becoming things of the past. As of 2025, the International Civil Aviation Organization (ICAO) and the International Air Transport Association (IATA) have launched revolutionary projects to digitalize and make the travel experience contactless. This transformation is not merely…
Reading Time: 4 MinuteIs going into space while global problems persist on Earth really progress, or is it just an expensive spectacle? On 14 April 2025, Katy Perry became the first pop star to go into space aboard Jeff Bezos’ space company Blue Origin’s New Shepard rocket. In addition to Perry, the six-member crew, consisting of Lauren Sánchez,…
