Book Review: Sustainable Marketing Practices in the Aviation Industry

Book Review: Sustainable Marketing Practices in the Aviation Industry

Reading Time: 3 MinuteEditor: Mahmut Bakır | Publisher: IGI Global | 2025 As the aviation industry faces growing pressure to operate sustainably, a new academic volume provides a much-needed roadmap for marketing professionals navigating this complex landscape. Edited by Dr. Mahmut Bakır, a faculty member at Samsun University with expertise in airline business, service marketing, and consumer behavior,…