Book Review: Aviation Innovation – Cutting-Edge Processes and Experiential Applications (Vol. I)

Book Review: Aviation Innovation – Cutting-Edge Processes and Experiential Applications (Vol. I)

ByAssoc. Prof. Dr. Inci Polat SESLIOKUYUCU

Reading Time: 3 MinuteEditor: İnci Polat | Publisher: Springer Nature | 2025 Today’s passengers are looking for more than just transportation from point A to point B—they seek meaningful, personalized, and seamless experiences throughout their journey. This expectation is reshaping aviation into a multi-layered service ecosystem. Reflecting this shift, the book examines this transformation through both conceptual analysis…

Passenger Experience-Centered Sustainability: SAUDIA’s Innovative Service Design Approach
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Passenger Experience-Centered Sustainability: SAUDIA’s Innovative Service Design Approach

ByAssoc. Prof. Dr. Inci Polat SESLIOKUYUCU

Reading Time: 2 MinuteService design is pivotal in integrating customer needs with business objectives, ultimately shaping the passenger experience while fostering competitiveness and innovation. Beyond focusing solely on operational efficiency, service design provides a comprehensive framework for problem-solving by incorporating user-driven insights into business processes. In the aviation industry, where customer experience and sustainability are emerging as key…