Neuromarketing in Aviation: Harnessing Brain Science for Enhanced Passenger Experience
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Neuromarketing in Aviation: Harnessing Brain Science for Enhanced Passenger Experience

ByDr. Unal HAYTA

Reading Time: 5 MinuteIn today’s hyper-competitive aviation industry, the answers lie not just in what passengers say, but in what their brains reveal. This is where neuromarketing steps in a cutting-edge approach that uncovers the hidden drivers of behavior by examining the subconscious aspects of thought. Neuromarketing, an interdisciplinary field combining neuroscience, cognitive psychology, and behavioral economics, offers…

AI: The New Co-Pilot in Airline Operations
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AI: The New Co-Pilot in Airline Operations

ByDr. Elif DEGIRMENCI

Reading Time: 6 MinuteInsights from Practical Applications and Future Directions The airline industry is undergoing a significant transformation. For decades, this complex and highly coordinated system relied on human expertise and manual processes. Today, however, it’s entering a new chapter one shaped by smart technologies that improve efficiency, reduce costs, and enhance the overall travel experience. From flight…

Navigating the Skies: American Airlines’ Battle Against ‘Gate Lice’
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Navigating the Skies: American Airlines’ Battle Against ‘Gate Lice’

ByAsst. Prof. Dr. Osman Seraceddin SESLIOKUYUCU

Reading Time: 3 MinutePicture this: You’re at the airport, eagerly awaiting your flight, when a swarm of impatient passengers crowds the boarding gate long before their group is called. This phenomenon, humorously dubbed “gate lice,” has long plagued travelers and airline staff alike. In response, American Airlines has rolled out innovative technology to combat this boarding chaos. But…

Passenger Experience-Centered Sustainability: SAUDIA’s Innovative Service Design Approach
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Passenger Experience-Centered Sustainability: SAUDIA’s Innovative Service Design Approach

ByAssoc. Prof. Dr. Inci Polat SESLIOKUYUCU

Reading Time: 2 MinuteService design is pivotal in integrating customer needs with business objectives, ultimately shaping the passenger experience while fostering competitiveness and innovation. Beyond focusing solely on operational efficiency, service design provides a comprehensive framework for problem-solving by incorporating user-driven insights into business processes. In the aviation industry, where customer experience and sustainability are emerging as key…

Will AirAsia Transform into an E-Commerce Giant?
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Will AirAsia Transform into an E-Commerce Giant?

ByCan KURT

Reading Time: 3 MinuteAirAsia, the Malaysia-based low-cost airline renowned for its ticket sales to popular destinations in Asia and Europe, has gained attention for its expansive network. However, did you know that the company employs an unconventional sales strategy to achieve this? In November 2019, AirAsia made a remarkable move by starting to sell tickets for other airlines…

Social Innovation Application in Aviation with the Example of Etihad Airways
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Social Innovation Application in Aviation with the Example of Etihad Airways

ByOguzhan OZYILMAZ

Reading Time: 3 MinuteThe concept of social innovation, especially in the rapidly evolving technological landscape, is crucial in addressing societal needs. In aviation, the social innovation process focuses on the use of experiential applications to solve problems. It involves the creation of new ideas, production, and raising awareness to meet the needs of society. In the aviation industry,…

4.0 Applications in Airport Experiential Processes
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4.0 Applications in Airport Experiential Processes

ByIbrahim Abdi MOHAMED

Reading Time: 5 MinuteThe aviation sector is one of the rapidly evolving industries, continuing to develop day by day. Airport and airline businesses operating in the aviation sector use Industry 4.0 applications, also known as the fourth industrial revolution, to maintain their revenues and stay ahead of their competitors. Airport 4.0 applications consist of cloud computing, the Internet…

Use of Big Data in the Airline Industry
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Use of Big Data in the Airline Industry

ByYudem Elif INEL

Reading Time: 3 Minute“Information” is one of the most crucial factors shaping competition among businesses. The increasing innovations in digital technologies have led to different approaches in processing information. The cumulative growth of information and its continuous production from various sources have given rise to the concept of “Big Data.” Many industrial fields contribute to big data by…

New Breakthrough in the Airline Industry: Business Model Based on Sharing and Membership Economy
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New Breakthrough in the Airline Industry: Business Model Based on Sharing and Membership Economy

ByGamze OZDEMIR

Reading Time: 3 MinuteDid you know that in the ever-evolving airline industry, airlines are trying to take steps such as developing different airline business models to respond to the layered needs of customers and the changing demands in the competitive landscape? These business models include traditional airline carriers (FSNC), regional airline carriers (RAA), low-cost carriers (LCC), and charter…

Single Pilot Flight Innovation in Passenger Airplanes
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Single Pilot Flight Innovation in Passenger Airplanes

ByNurseli ISIK

Reading Time: 2 MinuteIn the airline industry, fuel and labor factors are two elements that airlines can never control. In the early years of aviation, there were five flight crew members in the cockpit. These were the captain, first officer, navigator, radio operator, and flight engineer. Nowadays, there are only two people assigned in the cockpit: the captain…