Book Review: Sustainable Marketing Practices in the Aviation Industry

Book Review: Sustainable Marketing Practices in the Aviation Industry

ByAssoc. Prof. Dr. Mahmut BAKIR

Reading Time: 3 MinuteAs the aviation industry faces growing pressure to operate sustainably, a new academic volume provides a much-needed roadmap for marketing professionals navigating this complex landscape. Edited by Dr. Mahmut Bakır, a faculty member at Samsun University with expertise in airline business, service marketing, and consumer behavior, Sustainable Marketing Practices in the Aviation Industry offers timely…

“Havacılıkta Yenilik Süreçleri ve Deneyimsel Uygulamalar” Book Introduction

“Havacılıkta Yenilik Süreçleri ve Deneyimsel Uygulamalar” Book Introduction

ByProf. Dr. Ibrahim KIRCOVA

Reading Time: 2 MinuteThe concept of innovation is one of the most important agenda items of almost all sectors today. Now that businesses have abandoned traditional objectives such as profitability and growth in the short term and focus on objectives such as creating value for their stakeholders in the long term, survival and sustainability, competition is largely driven…