Neuromarketing in Aviation: Harnessing Brain Science for Enhanced Passenger Experience
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Neuromarketing in Aviation: Harnessing Brain Science for Enhanced Passenger Experience

ByDr. Unal HAYTA

Reading Time: 5 MinuteIn today’s hyper-competitive aviation industry, the answers lie not just in what passengers say, but in what their brains reveal. This is where neuromarketing steps in a cutting-edge approach that uncovers the hidden drivers of behavior by examining the subconscious aspects of thought. Neuromarketing, an interdisciplinary field combining neuroscience, cognitive psychology, and behavioral economics, offers…

Rise of the Machines: Service Robots are Transforming our Airports
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Rise of the Machines: Service Robots are Transforming our Airports

ByAssoc. Prof. Dr. Seden DOGAN

Reading Time: 5 MinuteNavigating an airport can often feel like a journey into the future, with sleek designs, advanced security screening, and global connectivity. Increasingly, that future includes a new cast of characters: service robots. Robots are becoming an increasingly common sight in terminals worldwide, from cleaning floors to delivering food and even performing security checks. This isn’t…

Artificial Intelligence Applications in Aviation with the Example of San José International Airport
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Artificial Intelligence Applications in Aviation with the Example of San José International Airport

ByHatice SAGLAM

Reading Time: 3 MinuteThe rapid development of technology, which has become indispensable in today’s world, and the need to provide feedback to meet societal demands, has become an increasingly important issue. At this point, have you ever thought about the concept of artificial intelligence (AI)? AI is a system that imitates human intelligence to perform specific tasks quickly…

Social Innovation Application in Aviation with the Example of Etihad Airways
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Social Innovation Application in Aviation with the Example of Etihad Airways

ByOguzhan OZYILMAZ

Reading Time: 3 MinuteThe concept of social innovation, especially in the rapidly evolving technological landscape, is crucial in addressing societal needs. In aviation, the social innovation process focuses on the use of experiential applications to solve problems. It involves the creation of new ideas, production, and raising awareness to meet the needs of society. In the aviation industry,…

4.0 Applications in Airport Experiential Processes
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4.0 Applications in Airport Experiential Processes

ByIbrahim Abdi MOHAMED

Reading Time: 5 MinuteThe aviation sector is one of the rapidly evolving industries, continuing to develop day by day. Airport and airline businesses operating in the aviation sector use Industry 4.0 applications, also known as the fourth industrial revolution, to maintain their revenues and stay ahead of their competitors. Airport 4.0 applications consist of cloud computing, the Internet…