Reading Time: 3 MinuteAs the aviation industry faces growing pressure to operate sustainably, a new academic volume provides a much-needed roadmap for marketing professionals navigating this complex landscape. Edited by Dr. Mahmut Bakır, a faculty member at Samsun University with expertise in airline business, service marketing, and consumer behavior, Sustainable Marketing Practices in the Aviation Industry offers timely…
Reading Time: 3 MinuteThe traditional airport experience has long been associated with long lines, passport checks, and the repeated presentation of travel documents. But that reality is quickly evolving. In next-generation airports, passengers can now travel using only their faces, without ever having to show a physical ID. At the heart of this transformation lies biometric technology. Yet,…
Reading Time: 5 MinuteIn today’s hyper-competitive aviation industry, the answers lie not just in what passengers say, but in what their brains reveal. This is where neuromarketing steps in a cutting-edge approach that uncovers the hidden drivers of behavior by examining the subconscious aspects of thought. Neuromarketing, an interdisciplinary field combining neuroscience, cognitive psychology, and behavioral economics, offers…
Reading Time: 6 MinuteInsights from Practical Applications and Future Directions The airline industry is undergoing a significant transformation. For decades, this complex and highly coordinated system relied on human expertise and manual processes. Today, however, it’s entering a new chapter one shaped by smart technologies that improve efficiency, reduce costs, and enhance the overall travel experience. From flight…
Reading Time: 5 MinuteNavigating an airport can often feel like a journey into the future, with sleek designs, advanced security screening, and global connectivity. Increasingly, that future includes a new cast of characters: service robots. Robots are becoming an increasingly common sight in terminals worldwide, from cleaning floors to delivering food and even performing security checks. This isn’t…
Reading Time: 4 MinuteDigital twin technology provides a virtual representation of an airport’s physical assets and processes, enabling real-time monitoring and simulation of complex operations. A digital twin can be broadly defined as a digital counterpart of a physical object or system. In the context of Industry 4.0, this approach allows airports to integrate data from sensors, aircraft,…
Reading Time: 4 MinuteTraditional passport checks, long queues, the rush to find your boarding pass… All of these are gradually becoming things of the past. As of 2025, the International Civil Aviation Organization (ICAO) and the International Air Transport Association (IATA) have launched revolutionary projects to digitalize and make the travel experience contactless. This transformation is not merely…
Reading Time: 3 MinutePicture this: You’re at the airport, eagerly awaiting your flight, when a swarm of impatient passengers crowds the boarding gate long before their group is called. This phenomenon, humorously dubbed “gate lice,” has long plagued travelers and airline staff alike. In response, American Airlines has rolled out innovative technology to combat this boarding chaos. But…
Reading Time: 2 MinuteService design is pivotal in integrating customer needs with business objectives, ultimately shaping the passenger experience while fostering competitiveness and innovation. Beyond focusing solely on operational efficiency, service design provides a comprehensive framework for problem-solving by incorporating user-driven insights into business processes. In the aviation industry, where customer experience and sustainability are emerging as key…
Reading Time: 6 MinuteLooking at today’s aviation industry, we can see that competition among airlines is increasing day by day. Aware of global goals and the potential they aim to increase, aviation industries constantly recognize the importance of change and innovation, providing these services to their customers. So, how is the delivery of service to customers, advertising efforts,…
