Reading Time: 3 MinuteThe traditional airport experience has long been associated with long lines, passport checks, and the repeated presentation of travel documents. But that reality is quickly evolving. In next-generation airports, passengers can now travel using only their faces, without ever having to show a physical ID. At the heart of this transformation lies biometric technology. Yet,…
Reading Time: 5 MinuteIn today’s hyper-competitive aviation industry, the answers lie not just in what passengers say, but in what their brains reveal. This is where neuromarketing steps in a cutting-edge approach that uncovers the hidden drivers of behavior by examining the subconscious aspects of thought. Neuromarketing, an interdisciplinary field combining neuroscience, cognitive psychology, and behavioral economics, offers…
Reading Time: 5 MinuteThe global agenda is being transformed by climate change, making sustainability more than a buzzword. There has been pressure on the aviation industry to innovate and operate more sustainably due to its carbon-intensive footprint. It is often overlooked, but airports play a crucial role in this transformation, often underappreciated. Beyond their basic function as hubs…
Reading Time: 5 MinuteNavigating an airport can often feel like a journey into the future, with sleek designs, advanced security screening, and global connectivity. Increasingly, that future includes a new cast of characters: service robots. Robots are becoming an increasingly common sight in terminals worldwide, from cleaning floors to delivering food and even performing security checks. This isn’t…
Reading Time: 4 MinuteDigital twin technology provides a virtual representation of an airport’s physical assets and processes, enabling real-time monitoring and simulation of complex operations. A digital twin can be broadly defined as a digital counterpart of a physical object or system. In the context of Industry 4.0, this approach allows airports to integrate data from sensors, aircraft,…
Reading Time: 4 MinuteTraditional passport checks, long queues, the rush to find your boarding pass… All of these are gradually becoming things of the past. As of 2025, the International Civil Aviation Organization (ICAO) and the International Air Transport Association (IATA) have launched revolutionary projects to digitalize and make the travel experience contactless. This transformation is not merely…
Reading Time: 2 MinuteService design is pivotal in integrating customer needs with business objectives, ultimately shaping the passenger experience while fostering competitiveness and innovation. Beyond focusing solely on operational efficiency, service design provides a comprehensive framework for problem-solving by incorporating user-driven insights into business processes. In the aviation industry, where customer experience and sustainability are emerging as key…
Reading Time: 3 MinuteAirAsia, the Malaysia-based low-cost airline renowned for its ticket sales to popular destinations in Asia and Europe, has gained attention for its expansive network. However, did you know that the company employs an unconventional sales strategy to achieve this? In November 2019, AirAsia made a remarkable move by starting to sell tickets for other airlines…
Reading Time: 3 MinuteThe concept of social innovation, especially in the rapidly evolving technological landscape, is crucial in addressing societal needs. In aviation, the social innovation process focuses on the use of experiential applications to solve problems. It involves the creation of new ideas, production, and raising awareness to meet the needs of society. In the aviation industry,…
Reading Time: 5 MinuteThe aviation sector is one of the rapidly evolving industries, continuing to develop day by day. Airport and airline businesses operating in the aviation sector use Industry 4.0 applications, also known as the fourth industrial revolution, to maintain their revenues and stay ahead of their competitors. Airport 4.0 applications consist of cloud computing, the Internet…
