Book Review: Sustainable Marketing Practices in the Aviation Industry

Book Review: Sustainable Marketing Practices in the Aviation Industry

ByAssoc. Prof. Dr. Mahmut BAKIR

Reading Time: 3 MinuteAs the aviation industry faces growing pressure to operate sustainably, a new academic volume provides a much-needed roadmap for marketing professionals navigating this complex landscape. Edited by Dr. Mahmut Bakır, a faculty member at Samsun University with expertise in airline business, service marketing, and consumer behavior, Sustainable Marketing Practices in the Aviation Industry offers timely…

Neuromarketing in Aviation: Harnessing Brain Science for Enhanced Passenger Experience
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Neuromarketing in Aviation: Harnessing Brain Science for Enhanced Passenger Experience

ByDr. Unal HAYTA

Reading Time: 5 MinuteIn today’s hyper-competitive aviation industry, the answers lie not just in what passengers say, but in what their brains reveal. This is where neuromarketing steps in a cutting-edge approach that uncovers the hidden drivers of behavior by examining the subconscious aspects of thought. Neuromarketing, an interdisciplinary field combining neuroscience, cognitive psychology, and behavioral economics, offers…