Passenger Experience-Centered Sustainability: SAUDIA’s Innovative Service Design Approach
Reading Time: 2 MinuteService design is pivotal in integrating customer needs with business objectives, ultimately shaping the passenger experience while fostering competitiveness and innovation. Beyond focusing solely on operational efficiency, service design provides a comprehensive framework for problem-solving by incorporating user-driven insights into business processes. In the aviation industry, where customer experience and sustainability are emerging as key…